Brand Selection: WAFFLESNCREAM [Clothing]


Continuing with highlighting clothing brands on the blog it's the turn of WAFFLESNCREAM  Their clothes are influenced by high fashion and one of their favourite hobbies, skatboarding. Their new collection is dropping next month, so keep an eye out for that and check out what the brand has on offer after the jump.

WAFFLESNCREAM have been around since '09, but last year is when they really stepped up. Their aim is to crash course skateboard lifestyle with opulence living. You'll have spotted their apparel on the likes of Mikill Pane,  Chiddy (of Chiddy Bang) and Ajebutter22. Check out their promo video for the AW12 collection with the them being "Crack is Wack".


The four man strong team of Joe Winters, Anthony Wildman, Elijah Zgambo and Will Lewis donate 69p from every t-shirt sold to cancer charities. This is due to the waffle machine being patented in 1869. WAFFLESNCREAM aim to be as sustainable as possible by using eco-friendly materials when printing and also get everything made in England, like New Balance.


A personal favourite of mine from the AW12 collection being their one and only five panel hat as modeled above. This hat prices up at twenty-four pounds and sixty-nine pence, of course. Their t-shirts range in price from the basic cream tee of fifteen pounds and sixty nine pence up until twenty four pounds and sixty nine pence. Nothing too over-the-top price wise thankfully.

The crew haven't stopped at the basics of t-shirts and hats though, there's even a jumper and windbreaker thrown into the mix too. Not forgetting their unusual specially made baseballs bats for sale too (below).


The kind people of WAFFLESNCREAM are offering a 10% special to Once Upon A Grime readers. Enter the code "wafflesgd" at the checkout.

Keep up-to-date with WAFFLESNCREAM via their online store, Facebook, Twitter, tumblr and Instagram. Also keep checking the blog for regular updates on the brand.

Written by Graeme Day.