It's the final song off of his latest release, but also the top song in popularity on his Spotify page too. Lifted from the Callous EP, Snowy's done it again with another top grime track. The project as a whole is great, but the Mr SnoWman production "Alpha" is definitely a stand out track.
A lot of the footage from the visual comes from Snowy's headline show recently in his home city of Nottingham. Merking on stage, stage dives and with the ladies and gang out front. "Alpha" sums up the Notts star perfectly. Every season is Snowy season.
Catch the "Alpha" visual below, stream/purchase Snowy's Callous project digitally here, and follow him on Twitter here.