King Apparel call upon Risky Roadz to showcase their new collection


King Apparel are back again with another huge collection for the streets. The proud East London brand have teamed up with another proud East Londoner, black cab driver and the man behind Risky Roadz, Roony himself.


Documenting Roony's day-to-day life in London, King followed the DVD pinoeer and videographer around the city with his cabbie friends showcasing their latest tracksuits, caps and jumpers.

Below is the short visual the pair shot focussing on the garments alongside a handful of photos from the day too. Check them out and pick up a tracky or two yourself from King's website - king-apparel.com








Photos by by @the_styleheist and the video was shot and edited by @roxburghxo.