Nottingham has produced some cold lyricists for some time - J Gold, Jah Digga, Youthoracle, Snowy, Splinta, Mez, Jay Eye, Wariko, Juga-Naut; just to name a few. One novel MC climbing his way into the grime scene now, is Zed. The young spitter, who has released a previous "Spitfire" freestyle via JDZmedia, reaches out to them once again for the visuals to his latest single - "Who Is It".
Directed by JP Clear Vision, the music video is well-thought, interesting and comical. Mainly shot in a school setting, we see Zed teach a class, holding the lesson subject "who is it"? The NG7 MC goes through his bars, offering insight into his skill, competitive confident, and love for grime - plus definitely not shy of handing out punishment, as the odd comical slap gets given to each student. A grimy production offers a healthy amount of dubstep-esque bass and similarly disruptive snare cracks.